What does the charity aim to achieve?

StopRoadKill aims to stop road kill.

Whilst the charity is UK based and is focused on preventing road kill on British roads, it will also work with international organisations to stop road kill on international roads.

In addressing the issue of road kill, the focus is on preventing animals from suffering injury and death as a result of collisions with vehicles. From this statement, the range of issues are in fact broader than stopping road kill.

The following fall within the aims of the charity:

1. Preventing collisions with animals opens up challenges not just on public roads, but also on private roads.
2. A certain percentage of animals are expected to be injured as a result of collisions with road vehicles. Whilst the charity's name infers the charity aims to stop road kill, the actual aim is to prevent animal suffering as a result of collisions with road vehicles. As such the goals of the charity are to prevent both injury and death to animals as a result of collisions with road vehicles
3. The charity includes humans within the scope of its work. Humans are not the key focus of the charity's work however as other organisations (such as RoSPA - the Royal Society for the Prevention of Accidents) are active in this area. The StopRoadKill charity exists and is focused primarily in the treatment of non-human animals because of the scale of the problem facing non-humans and because no other organisations are actively involved in resolving this issue. The charity assumes that any improvement to driving styles that the charity can bring about will have positive impacts on the number of humans that are killed or injured on British roads each year. The charity will also aim to work with other road safety charities.
4. A brief look through the Internet reveals 'anecdotal' measurements of the scale of the road kill problem; being responsible for over one million animal deaths on British roads each year. There is a lack of scientific evidence behind this figure. It is hard however to imagine, when traveling British roads, that this figure is unreasonable . During the summer months, hardly a mile would be traveled on a major highway without seeing the corpse of at least one animal. Many animal corpses along each mile of highway is a frequent sight. A limited survey conducted on August 31st 2012 by the charity placed the number of animals killed each year on British roads as being at least 441,760. More recent surveys (yet to be published) have supported the assumptions behind that survey in 2012 and provided additional evidence (although limited in scale) that the anecdotal figures of at least one million animals killed each year on British roads is not an exaggerated figure. It is critical to the charity's work that it understands the scale of the problem, so it can (1) emphasis the scale of the issue and (2) so it can measure the success of initiatives. Measuring the number of animal road deaths and injuries each year on British roads remains tightly within the scope of the charity's work.
5. The charity will be active in research to understand the causes of road kill and injury. This will include looking at which species are killed in which locations, at what time of the day and at what time of the year. It will also look at factors including social attitudes, psychology of drivers, needs and challenges of animals, weather conditions, location layout and potentially environmental conditions.
6. The charity will be active in proposing solutions to reduce road kill and injury. This will use the knowledge acquired through the charity's research to determine the most workable and cost effective solutions to addressing identified problems.
7. The charity will work closely with other animal welfare organisations, road safety groups and local councils to implement the proposals.

The following are outside the scope of the charity's aims:

1. 'Collision' also brings up the question of injury or death to animals caused by none road vehicles, such as will inevitably happen through plowing. This is currently out of the scope of the charity's aims.